Nonno

The Concept

Nonno means grandparent in Italian, and the name sets the tone for everything in this startup's strategy. Founded by a family for families all around Brazil, the platform connects families with qualified caregivers, so their loved ones can be cared for at home. Serafina has followed the brand since day one.

The logo plays with a Nonno's glasses, a small, familiar detail that makes the brand feel warm at first sight. The identity balances two worlds: the clean, digital language of a startup and the classic attributes of a brand built on family. Colors and visuals were chosen to build trust, the first thing a family needs before welcoming someone into their home. And Nonninho, the brand's mascot, makes it even more approachable.

The Result

A brand families trust before the first conversation. From the website to social media and every printed piece, Nonno speaks with one voice: warm, calm and reliable. That consistency helped a family-founded startup become one of the strongest names in its segment.