Marketing Made Simple

About Serafina
Marketing

Building a brand goes beyond strategy—it’s about delivering meaningful value. At Serafina, we believe a brand’s true power lies in its ability to solve real problems and spark genuine emotions. That’s what we call a longstanding brand.

Our story

Named after a small city in southern Brazil where entrepreneurship was simply how life worked.

Serafina Marketing takes its name from Serafina Corrêa, the tight-knit town where founder Lucas Alban grew up. He took that instinct global — a Master's in International Marketing in Sweden, studies in Intercultural Management in Finland, a branding course in England — then built Serafina to bring that expertise back to the businesses that need it most and get it least.

What started as one founder's method for one city's businesses is now a standardized process, refined and repeated for every brand that walks through the door. Serafina took that expertise global, turning small businesses into brands with big presence.

Years in the market

Brands repositioned

Continents — U.S., Europe & Latin America

Our people

Lucas Alban

Founder & CEO

Lucas grew up in a family of entrepreneurs whose mission was always to turn dreams into profitable, successful businesses — a mindset he never really left behind.

Today he applies that same instinct to every client: simplifying marketing so entrepreneurs can focus on running their business, not decoding it. It's this hands-on, no-fluff approach — shaped by his international training — that turned a one-city method into a process now trusted by brands across three continents.

Our next step

Serafina is now based in New York City

We're excited to share that our company is now based in NYC. As always, we're open for business throughout the globe and ready to help. This is our brand's next step — shall we talk about yours?