Campaña

The Concept

Campaña is a family-owned company in the south of Brazil that brings together the best artisanal products of the region. It sources from trusted local suppliers and helps them reach shelves in other parts of the country.

Looking to add real value to all these small producers, Campaña needed a strong brand of its own: one that could vouch for every product it distributes and stand out among the many local producers in the market.

The name comes from the land itself. It is inspired by the open grasslands of the South American countryside, the landscape where these products are born. From there, the identity was built to carry that origin with pride, so a Campaña product is recognized at first glance, wherever it is sold.

The Result

A brand that calls attention in store and gives small producers a stronger presence beyond their region. Branding became a growth tool, helping Campaña and its partners grow and thrive together.

A distinctive brand among many local producers

Stronger shelf presence in stores across Brazil

Branding used as a driver of business growth

Campaña brand identity
Campaña packaging Campaña packaging detail
Campaña brand application
Campaña packaging Campaña label detail
Campaña shelf presence
Campaña packaging Campaña brand detail
Campaña brand application Campaña final application

From the countryside to the rest of Brazil.

Serafina Marketing created the branding and packaging for Campaña, a family-owned company in the south of Brazil that brings the region's artisanal products to shelves across the country.