Dircksen

The Concept

Dircksen is an established medical clinic in Florianópolis. The brand was already well known and trusted. What it needed was a refresh, and a way into digital without losing its essence.

We started from what was already there. Serafina refined the existing visual identity and gave it the finishing touches it needed to live online. From there we built the clinic's digital presence: a new website, social media and graphic pieces that speak with the same care patients find in person.

The Result

A clinic that went digital without becoming a different brand. Online and offline channels now work together, keeping long-time patients close and reaching new ones. What began as one strategic project became a long-standing partnership.

A digital presence built from the ground up

Closer communication, referring to the brand simply as Dircksen rather than Dircksen Clinic

Online and offline channels integrated under one identity

A long-standing partnership with Serafina

Dircksen & Burgardt brand identity
Dircksen & Burgardt social media
Dircksen & Burgardt brand application Dircksen & Burgardt mug mockup
Dircksen & Burgardt envelope mockup

Because you have to see beyond the obvious.

Serafina Marketing handled the brand refresh, website, social media and graphic design for Dircksen, a medical clinic in Florianópolis, Brazil, in a long-standing healthcare marketing partnership.