Júlia Cherem
The Concept
Júlia Cherem – Doces Momentos is a confectionery in Florianópolis that carries its founder's name. It is a personal brand, and Serafina has followed it from the beginning.
A personal brand has to feel like the person behind it. Our role has been consulting: helping the brand grow into a business without losing the personal touch that made people fall for it in the first place. Every decision starts from the same idea, that a sweet is never just a sweet. It is a moment.
The Result
A personal brand that became a big player. Through consulting, Júlia Cherem grew into a benchmark in its segment.
A brand Serafina has followed since day one
From personal brand to benchmark in its segment
Growth guided by ongoing strategic consulting
Sweet moments, made to be remembered.
Serafina Marketing has supported Júlia Cherem – Doces Momentos with consulting, branding and packaging design from the beginning, helping a confectionery in Florianópolis, Brazil, grow into a benchmark in its segment.