ScentXplore

The Concept

ScentXplore is the #1 niche fragrance event in the US. It already had a strong presence, but the identity was not yet recognizable enough. The rebrand set out to refresh it and give the brand symbols of its own.

We defined ScentXplore as the alchemist of the fragrance world. It gathers the most extraordinary elements from across the globe (the artisans, the pioneers, the ingredients, the stories) and transforms them into a single, unforgettable experience.

The identity starts with two letters. The X opens outward in four directions, like a crossroads or a destination marked on a map. The S curves through it like a scent trail in still air. From the SX we drew a flower, a tribute to the origin of every fragrance. A compass and a star complete the narrative: the reference point of the fragrance world, and a standard of excellence that does not waver.

The Result

A brand with a story as distinctive as the experience it offers. The new identity gave ScentXplore a sharper positioning and a narrative that carries through its website, its sales approach and everything it communicates.