Venere is a tribute to women in art. The shell and the delicate lines of the logo reference The Birth of Venus, mixing classic and contemporary design trends.
The visual language is as much about function as it is about art. Every element was designed to stay quiet beside the work on the walls, yet strong enough to carry the essence of the brand. The logo is refined enough to belong next to the art it exhibits, and distinctive enough to be remembered on its own.
A gallery that audiences know before they ever walk in. Through the brand's channels, the public starts engaging with art and learning about its world long before the first visit. The new identity carries from the storefront to the smallest printed piece: consistent, curated, and unmistakably theirs.
100k+people reached with the online brand launch
A strong presence among younger audiences, rare for an art gallery
An identity recognizable at every touchpoint
A space for art, and for the stories around it.
Serafina Marketing developed the branding, consulting and social media strategy for Galeria Venere, creating a visual identity for an art gallery that connects with a new generation of audiences.