Dircksen
Embracing modernity while respecting the legacy and trajectory of the brand.
Services
Client
Year
Website
Context
The Dircksen Clinic (Clínica Dircksen) is a well-established brand with over 20 years in the market. It was time for a fresh look, while maintaining its strong identity.
Although officially named ‘Clínica Dircksen,’ the clinic has always been lovingly referred to as ‘Dircksen’ by its patients and community.
This close connection with the name served as the starting point for Serafina Marketing’s work: leveraging the familiarity of the name to create a fresh visual identity, with the letter ‘D’ taking center stage.
As the clinic expanded into the digital space, it was essential to preserve its welcoming and close-knit characteristics—qualities that have always defined the clinic.
Goal
Drawing inspiration from the minimalist and functional style of the Bauhaus, the new identity embraced rounded forms that evoke softness and accessibility.
A visual transformation, while maintaining the elegance and precision that has defined Dircksen’s history. The brand needed to be simple, clear, and capable of resonating with both loyal patients and the new generations the clinic aimed to engage through social media.
Result
The rebranding of Dircksen Clinic was a celebration of its legacy, positioning it for the future while maintaining the core essence of its brand.
The updated visual identity brought a fresh, modern feel without losing the familiar, welcoming spirit that has always been the heart of the clinic.
- Transformed the clinic’s image into a contemporary yet approachable identity that resonates with new generations while retaining the trust of long-standing patients.
- Enhanced its presence in the digital space, with a structured and consistent social media presence.
- Positioned the clinic as a leader in healthcare, combining state-of-the-art technology with deep personal connections to patients.
After its release, the brand has quickly reached more than 20k users online.
After its release, the brand has quickly reached more than 20k users online.
