Nonno
A brand that merges tradition and innovation while applying technology to redefine caregiving for the elderly.
Services
Client
Nonno App
Year
2023
Website
Challenge
Nonno is a Brazilian startup that approached us with the aim of establishing a brand identity that seamlessly balances its deep-rooted tradition of caregiving with a modern and innovative approach.
Already dealing with the taboo surrounding caregiver contracts, Nonno also faced the challenge of being trustworthy, modern, and easily connecting with the public.
Through the creation of a warm, welcoming mascot symbolizing wisdom and kindness, Serafina designed the face of a true “Nonno,” an Italian grandparent.
Branding
Nonno has developed authentic communication through an identity that can be adapted across various communication channels.
Serafina developed the company website, managed their social media accounts, and trained both the marketing and sales teams to unify the company’s messaging.
This involved crafting clear, empathetic messaging and a fresh, visually engaging brand identity.
- Thorough audience research to understand the diverse needs of elderly individuals and their families.
- Developing a mascot and visual assets to humanize the brand.
- Establishing consistent, modern communication across all platforms.
Result
Nonno's brand positioning combines tradition and innovation, earning trust while standing out as a modern caregiving solution.
- Website traffic has tripled after being redesigned by Serafina.
- The sales team has increased their call assertiveness by more than 300%, and the company’s churn rate has been reduced by over 25%.
- Social media has been growing at a fast pace, with engagement rates and reach far above the market average.
- Nonno is considered one of the 100 startups to watch in the Brazilian market.
Nonno is a trusted partner for families.
