Impact Deposits Corp.
Transforming a purpose-driven communication strategy.
Services
Client
Year
Website
Challenge
Impact Deposits Corp. has been a pioneer in the cash deposit industry for over two decades, blending financial security with social responsibility through its innovative Social Impact Deposit Program™
With a mission to empower investors and financial institutions to create positive change, IDC turned to Serafina Marketing to enhance its communication strategy, expand its reach, and amplify its impact.
Goal
Despite their groundbreaking programs and impressive history, IDC faced challenges in their Digital Marketing strategy.
Targeting Two Distinct Audiences: Investors and financial institutions have unique needs, requiring customized messaging to effectively address their goals and priorities.
Outdated Website with a High Bounce Rate: As the company expanded its reach into the digital space, it faced challenges with an outdated website that failed to engage visitors, resulting in missed opportunities for conversions.
Lack of Social Media Presence: Before our collaboration, the company had yet to tap into the potential of digital content and social media, missing a valuable channel to connect with audiences and build awareness.
Need of an Impact-Focused Communication: A key priority was showcasing the measurable social benefits of their programs, effectively positioning their offerings to attract new partners and participants in a meaningful way.
Process
Serafina Marketing worked closely with Impact Deposits Corp. to design and implement a comprehensive strategy, focusing on:
Dual Messaging Framework
We developed a two-pronged communication strategy for IDC, targeting both investors and financial institutions. For investors, we emphasized competitive interest rates, full insurance coverage, and measurable social impact. For financial institutions, the focus was on partnerships, next-day liquidity, and community support. This dual framework was seamlessly integrated across all communication channels, from website content to marketing campaigns, ensuring relevance and clarity for each audience.
Digital Transformation & Engagement
To align with this dual-audience approach, we completely redesigned IDC’s website, delivering a streamlined user experience that boosted lead generation by 20x. We also launched IDC’s social media presence, reaching over 20,000 people in six months and introducing content like “Expert Interviews” to engage audiences on LinkedIn and their blog. Additionally, we produced an annual Impact Report to highlight program successes and implemented email automation to distribute it effectively. Finally, we provided end-to-end support for a major industry event in Las Vegas, handling booth design, promotional materials, and strategies that attracted high-value leads.
A Purpose-Driven Legacy
A Purpose-Driven Legacy
Results
Our collaboration with Impact Deposits Corp. produced remarkable outcomes.
- A clear message throughout the company’s digital presence
- 20x more leads through a redesigned website.
- 20,000+ social media reach within six months, generating both content posts and videos about the company.
- Increased awareness and engagement via Expert Interviews through LinkedIn
- Successful release of two Impact Reports, showcasing impact stories.
- Enhanced visibility at a key industry event, solidifying IDC’s reputation.
