Júlia Cherem
A professional that turns sweets into unforgettable experiences, combining traditional handmade production and sophisticated ingredients.
Services
Client
Year
2024
Website
Challenge
With more than eight years of history and a new store coming up, the brand Júlia Cherem needed to evolve without losing her essence.
Passionate about artisanal confectionery, Júlia Cherem has built a renowned atelier in Florianópolis (Brazil – SC), in which each dessert carries not only flavor, but memories and affection.
The challenge was to translate this growth into a new engaging visual identity, capable of establishing a dialogue with its modern public, without losing the artisanal nature that was previously set by Julia.
In addition, Serafina Marketing was responsible for strengthening the brand’s digital presence, creating its website and ecommerce, managing strategic campaigns, as the successful Cake Days, Sweet Christmas, and Easter, while expanding the reach of the confectionery in the online environment.
Branding
Serafina Marketing developed a new visual identity that balances delicacy and refinement, aligning the artisanal world of confectionery with a contemporary aesthetic.
- Creation of a new color palette and logotype which captured the brand’s handmade essence and sophistication.
- Digital positioning strategy which strengthens the brand’s connection with a wider audience.
- Development of creative campaigns to reinforce the authenticity and unique experience from Júlia Cherem’s products.
Result
The evolution of Júlia Cherem: Doces Momentos consolidate its presence in the market, taking the brand to a new level.
- The new visual identity amplified the brand ‘s recognition, making it even more memorable.
- The social media engagement increased, reinforcing the emotional bonding with the customers.
- Strengthening of the digital presence boosted the confectionary’s growth, making it a benchmark in their segment.
- Website and eCommerce were largely responsible for the company’s recent digital growth in sales.
Júlia Cherem, a place of sweet moments.
